Leonardo Salas Catania

Leonardo Salas Catania isn't a programmer. For 18 years, he's been building companies around technology: understanding products, selling them, testing business models, and learning, often, as he goes.

In 2008, he co-founded Sequre in Mendoza. Two years later, he set out to travel throughout Latin America to personally sell a software solution for internet service providers. After 21 days traveling through Colombia, Venezuela, and Peru, he returned with 15 clients and the certainty that the market was much larger than Argentina's.

From there came years of expansion, new products, and new ventures. He founded six companies in total. Some grew, others fell by the wayside, and several forced him to change course more than once.

In 2017, he created Wispro, transforming the product, which had started out as server-installed software, into a 100% cloud-based, subscription-based SaaS model. Over the following years, the company expanded throughout Latin America until it surpassed 800 clients.

In 2023, he started from scratch again with a field that was completely new to him: artificial intelligence. He founded Klari and has since devoted much of his time to researching, studying, testing, and applying AI to real-world business problems, not from a programming perspective, but from the angle he's always taken: understanding what a technology can do and identifying where it creates value.

In 2024, another major process began: the acquisition of Wispro by IXC Soft, a Brazilian software company for internet service providers. The transaction involved negotiating, integrating two companies from different countries, and bringing to a close a chapter that had begun more than fifteen years earlier in Mendoza.

Today, he continues to work on expanding IXC Soft in Latin America while, at the same time, delving deeper into artificial intelligence, product development, and new ways of building technology-driven companies.